OTC: NBC’s Tape-Delayed Olympic Coverage Angers & Rules / Jacque Vaughn’s Magic

“8:22 pm central and NBC comes out of a canned interview with Phelps family teasing the big race with Lochte as if no one has a clue who won.”
Mike DeArmond, @sptwri, Twitter
GH: Many Americans are shouting, “Bollocks!” about NBC’s decision to hold the live broadcasting of marquee Olympic finals from London for tape-delayed viewing during primetime. Never before has the social-media savvy television viewer had more access to live information about Olympic results than this 2012 Olympiad. Read on.

“Sorry to those unhappy that we’re tweeting news live from London. Not my call on when NBC broadcasts. We report the news as it happens.”
Pat Forde, @YahooForde, Twitter
GH: Anyone upset with the reporters and writers tweeting and discussing events that have already played out to their conclusion, needs to crawl into a cardboard box each morning and wait for NBC’s evening broadcast. I want to know now, not when Bob Costas thinks I should know.

“Could u imagine real sports like NFL MLB NBA NCAA etc televising events after we knew the outcomes? Would u watch? … I just can’t watch events I know the outcome to.”
Bob Fescoe, @bobfescoe, Twitter
GH: I don’t have a problem watching events where I know the outcome. I have a problem with NBC pretending they don’t know the outcome – a full six hours after the event was completed. Television networks believe they can dictate everything, even our timelines.

“Overnights [ratings for Olympics on NBC] in Kansas City & everywhere else are ‘through the roof.’ Not unusual.”
Kris Ketz, @KrisKetz, Twitter
GH: Do the great ratings mean NBC is right and DeArmond, Fescoe and I are wrong? Nope. It means America has a strong nostalgic pull when it comes to gathering the family and watching the Olympics on evening televisions – no matter how much the network’s screw them up.

“Allow me, in one word, to explain why Olympics TV ratings are high despite a high volume of complaints about being in tape delay: women. Women watch the Olympics for the human interest stories and aren’t on twitter or ESPN as much getting the results ‘ruined.’ ”
Danny Parkins, @DannyParkins, Twitter
GH: Parkins’ explanation might sound sexist but it has a ring of truth to my ears.

“The Olympics viewer is not your typical sports viewer. There’s no reason for NBC to care about tape-delay complaints if ratings are high.”
Danny Parkins, @DannyParkins, Twitter
GH: I disagree with Parkins’ thought that NBC has no concerns about the tape-delay complaints. The first few days of the Olympics is sure to drive a large audience. It depends on the viewers’ experience as to whether or not that audience grows over the next three weeks or shrinks. I would like to see NBC broadcast the finals live during the afternoon and then treat them like a SportsCenter-like newscast for the evening broadcasts.

“Thirty years ago you got about 1 percent of what Olympics was about on TV. Now you get about 95 percent. People don’t appreciate progress. Is it really that big an inconvenience that NBC holds back a 4-min swim race?”
Michael DeCourcy , @tsnmike, Twitter
GH: DeCourcy sounds like some fossil stuck in the 1960s who is scolding “today’s generation” because they demand high-speed Internet access and 3-D flat screen TVs. The viewer is NBC’s customer. It is not up to NBC to tell us what to want, expect or be satisfied with or without. People more than appreciate progress. We also demand it. The disgruntled consumer is how great ideas, service and products happen.

“If you want to not know, not that hard to do. I love how every four years everybody forgets they have cable and the Internet because it means they get to yell at NBC.”
Michael DeCourcy , @tsnmike, Twitter
GH: I have a feeling NBC enjoys getting yelled at over the Olympics. It is how they’ll get better at giving us what we want.

“Interesting to see Lochte ads for Procter & Gamble, Gillette & AT&T after win. If it were Phelps, would it have been Omega & Subway?”
Darren Rovell, @darrenrovell, Twitter
GH: Let us not forget that NBC’s prime reason for paying ridiculous sums to broadcast the Olympics is to sell car insurance, Nike shoes and Coca Cola. NBC is far more interested in putting their sponsor’s products in a good light than Ryan Lochte.

“Forget all the complaints with NBC’s tape delays. Most Twitter complaints in my feed last night dealt with MASN.”
John Ourand, @Ourand_SBJ, Twitter
GH: The MASN TV network that broadcasted the Washington Nationals vs. Milwaukee Brewers on Saturday night experienced a technical glitch that turned the ball players Smurf blue. Check out the story here; washingtonpost.com/blogs/dc-sport…

“The IOC would never tell NBC to broadcast all live. TV rights $ is its main source of revenue, worth more than 2X ticket sales.”
Darren Rovell, @darrenrovell, Twitter

“Watching Jim Rome on “Face The Nation.” Who ever would have thought.”
Frank Caliendo, @FrankCaliendo, Twitter
GH: The odds are not quite as long as the reason Rome was on FTN – the implosion of Joe Paterno’s legacy at Penn State.

“About 130 football coaches from some 80 colleges have descended on the campus of Southern Methodist University over the past two days, attempting to lure away the best of the college’s football team. … Among the larger schools that were reportedly represented on campus were Penn State, Arkansas, Texas A&M, Texas, Oklahoma, Houston, U.C.L.A., Arizona, Tulsa, Alabama and Kansas.”
Peter Frank, writer, in an article from February 28, 1987, NY Times
GH: As they say, what goes around, comes around. I found it interesting that 25 years later, Kansas is still shopping for good players to improve their faltering football program.

“Surprised SEC settled for equal revenue split of Champions Bowl w/ weaker, smaller Big12.”
Chadd Scott, @ChaddScott, Twitter
GH: Scott is an SEC writer who has no problem tooting the SEC’s horn and tweaking the other conferences. Just another reason the old Big 12 schools should be rooting for Mizzou to have success in their inaugural SEC season. But I know that is expecting way too much.

“Several things i learned while with the Chiefs: eric berry wrote 3 screenplays and 100+ poems while out w/ a knee injury last year.”
Jim Trotter, @SI_JimTrotter, SI writer, Twitter
GH: At the first opportunity, we need to have someone in the media ask Berry what the plots are for his three screenplays. At least one of them has to be a mob movie.

“How weird is it to see Mariners dominate a team? OK, it’s the Royals, but still…”
Art Thiel, @Art_Thiel, Seattle-based sports writer, Twitter
GH: The Royals have slipped from Our Time to Swine Time – where they wallow in the mud and muck of chasing another last-place finish. The really bad news is that it is still only JULY!

“Most unique name from the Kansas Shrine Game has to go to Anthony Buffalomeat. He will play at Emporia State this season.”
Kellis Robinett, @KellisRobinett, K-State beat writer, Twitter
GH: How good is that going to look on the back of a Hornets’ jersey?

“Mizzou fan just traded seats with me on this plane from Norfolk to ATL.. Gives up his first class seat to sit coach!! And refused to take no for an answer!!!”
RiCardo Ratliffe, (@Kismyts_Son10), former MU basketball player, Twitter

“As we navigated through our coaching search, we quickly saw that Jacque [Vaughn's] spirit and leadership strengths made him the clear choice. We are confident that his diligence, attention to detail and communication style will help establish the bedrock of our culture moving forward. His commitment and passion to building a sustainable program will help steer our organization for years to come.”
Rob Hennigan, Orlando’s GM, on choosing the 37-year-old former KU Jayhawk as the Orlando Magic’s new head coach, ESPN.com
GH: This one surprised me. But almost everything that Vaughn has accomplished in the NBA has been a surprise to me. I just never saw him as an NBA talent during his years at KU, but he more than proved me wrong with his 12-year NBA career. If he can talk Dwight Howard into staying in Orlando, he might even have a chance to be a successful NBA coach.

and Twitter / greghall24

About Greg Hall

Software guy who has been writing my Off The Couch column in KC newspapers, publications and websites since 1994. Has been bounced from some of the finest media establishments this side of State Line Road. Dad first and everything else second...and there are a lot of everything elses.

67 Responses to OTC: NBC’s Tape-Delayed Olympic Coverage Angers & Rules / Jacque Vaughn’s Magic

  1. Splitlog Quindaro says:

    Olympics ratings are good for the same reason that Network News ratings are bad. Americans like a genuine product, and they are grossly under-served.

  2. George Wilson says:

    Maybe I’m missing something, but from what I can tell NBC is broadcasting every event at the Olympics live on their web site. Evidently that same tech savvy 21st century audience that Greg thinks NBC is letting down isn’t tech savvy enough to use the internet. I find it highly contradictory to complain about tape delayed TV broadcasts because social media makes it virtually impossible to avoid finding out who won while at the same time ignoring that the event is being broadcast live on the internet.

    I also don’t get the complaints about NBC not taking care of their customers because all they are worried about is ratings. What do you think those ratings represent, if not their customers? What are they supposed to do, design a strategy that gets less people to watch?

    • Big idea says:


      If people want to watch it LIVE go to their computers.

      Here’s a questions for all though, what if the London Olympics featured Michael Phelps Beijing run. Meaning, he was going for 7 Golds like he did then, would they then show those events live at their regularly scheduled time because of the larger impact on sports (like the do with Men’s Basketball).

      I would guess they would be LIVE for all of them, then rerun them at night

    • BlackJack says:

      Look, the Olympic events not being shown live really is no big deal. In fact, it suits me just fine since I am at work during the day and cannot keep up with the news anyway. Then I do home and watch whatever is served up by the NBC channels as if they were live. Not a problem. I do not know anyone who “does” Twitter”. If you just unplug a little bit and suspend you need for “instant, real-time” everything, it is easy to go along with the flow.

      • jim says:

        Unplug? Unplug? And miss out on someone you don’t know Tweeting they just took a dump, to people they don’t know? How could life go on without that kind of information, BJack? Who wants to live in a world without that kind of instant information? How in the fuck did we EVER make it 30 years ago without such technology. Oh yeah……….just fine.

  3. Download says:

    I don’t see what the big deal is with the tape delay, either. Most of these sports only come on every 4 years, so I enjoy just watching rather than dying to know who won. The human interest stories are what make the Olympics family viewing. I agree, unplug and relax people.

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