OTC: How Will KC Sports Talk Radio Cover Mizzou If They Bolt To SEC?

“I think it will splinter listenership to a degree. … I’ve heard other radio hosts say. ‘If you leave the Big 12 you’re dead to me.’ But to me that is steeped in naiveté and laziness. Our radio shows are not Big 12 focused, they’re locally focused. And that’s because of the
local schools.”
Nick Wright, 610 AM
GH: I haven’t heard any local radio hosts echo the statement that they would not cover Mizzou if they leave the Big 12. Read on for what Kevin Kietzman thinks.

“I’m not saying we’re not going to cover Missouri and do things with Missouri. But I think there will be times, if Missouri is in the SEC, that we are talking about them and we lose a
substantial portion of our audience that goes elsewhere on the dial.”
Kevin Kietzman, 810 AM
GH: Since when did losing “a substantial portion of our audience that goes elsewhere on the dial” become a concern for Kevin Cookie Diet/Grilling Segment/Racin’ Boys Kietzman?

“There will be very few Kansas or Kansas State fans who will sit through that segment. They will have no reason to listen whatsoever. Neither of the teams affects them.”
Kevin Kietzman, on how his radio audience might change if Mizzou was in the SEC and he was discussing an upcoming MU game in the SEC, 810 AM
GH: While I do believe the casual fan may drift from a Mizzou/Bama segment, my question is how many casual sports fans actually tune into sports talk radio? I am going to guess KK has plenty of Nebraska, Iowa and Arkansas fans who regularly listen to his show – knowing full well their teams and conferences will get no play.

“If Missouri is off the SEC and they are losing, how much will they get covered? I don’t know. I can’t answer that.”
Kevin Kietzman, 810 AM
GH: This almost sounded like a threat. What does it matter if Missouri is losing in the SEC? They are a local school with a huge fan base in 810’s listening area. Does KK’s station cover Kansas football? Didn’t we hear plenty of K-State basketball talk on 810 during the Tom Asbury/Jim Wooldridge years?

“This is so far off the radar of anything we care about.”
Kevin Kietzman, to a caller who asked KK how he thought the SEC divisions would break down if Missouri was added to the West, 810 AM

“People, can you ever just listen to the radio and take a break on what a guy is saying?”
Kevin Kietzman, verbalizing his frustration with a caller who argued that college athletes on scholarship are paid in free tuition, 810 AM
GH: KK asking his listeners for a break – priceless.

“I think the danger in any of this is to say there is a zero percent chance – or a hundred percent chance.”
Kevin Kietzman, to a caller from Columbia who said there is a zero percent chance MU would stay in the Big 12, 810 AM
GH: Kietzman wanted to caution his caller about getting into a danger zone of
absolutes but he has been tossing them around on his show about Mizzou’s
possible departure from the Big 12 for weeks. Read on.

“Missouri, for five years in a row, has either won or been right there to win the last game of the year, a (Big 12) division title. That is not going to happen in the SEC! What you have known competitively …that’s gone. That isn’t going to happen. It is going to be a
giant thud.”
Kevin Kietzman, 810 AM
GH: Kevin can now tell the future? Missouri has won two North Division titles under Pinkel. The nine-member Big 12 no longer even has divisions. The SEC gives their members a chance to compete within a division and for the division winners to play in a title game. The Big 12 schools that formerly made up the North Division have a much lesser chance of winning the Big 12 now than ever.

“I’ll say this unequivocally, Kansas and Kansas State – neither one under any circumstance should go to the SEC. Under zero circumstances. Neither one of those schools should go into that conference. A&M is making a mistake and Missouri is making a mistake – if
they go.”
Kevin Kietzman, 810 AM
GH: Here is Kevin speaking unequivocally again. If KU and KSU had an offer from the SEC and they didn’t do exactly what MU is doing in exploring it to the fullest – their regents should all turn in their robes.

“This (KU) moral high ground is nonsense. Missouri’s leaving because they got an invite. (Kansas) didn’t so you’re not.”
Nick Wright, 610 AM

“You say that (the Big 12 won’t be as good a league as before). I don’t know what you mean when you say that.”
Kevin Kietzman, responding to Todd Leabo’s comment that the Big 12 will not be as good w/o Mizzou, NU, A&M and CU, 810 AM
GH: Kietzman show of late has been like listening to a mad man who has had his conscience removed. I have a hard time turning it off.

“Missouri will actually be leaving a more stable situation for a less stable situation in the SEC.”
Kevin Kietzman, while discussing the television rights in the two conferences, 810 AM
GH: This was my favorite mad man quote of the week.

“For you to sit here day in and day out, explaining why Missouri shouldn’t do this. Why do you keep doing that? Let me ask you something. And I don’t mean this in a personal nature. And I’m afraid to ask you this because I’m afraid you’ll take it that way. Are you a little jealous that Missouri is getting a whole lot of attention? That the best football
conference in America wants them and they don’t want your school? Does that
bother you a little?”
Jack Harry, to Kevin Kietzman, 810 AM
GH: Kietzman answered, “No. That’s not it,” to Harry’s question.

“I don’t know that Missouri will have more money in the SEC. Will it mean more money in the SEC for Missouri? I can’t say that. The stability thing – that argument just doesn’t work.”
Kevin Kietzman, 810 AM

“This is a legacy move for Missouri. If they move to the SEC, they’re in the SEC forever.”
Frank Boal, 810 AM

“Look at the schools they’re inviting – Texas A&M and Missouri. (The SEC) wants somebody who will go to a nice little Gator Bowl or something. They don’t want schools in there that will compete for a national championship.”
Kevin Kietzman, 810 AM

“The highest paid athletics director in the country is at Vanderbilt. He makes $2.6 million a year.”
Bob Fescoe, 610 AM
GH: Fescoe brought this stat out to ask whether MU could afford to run in a conference where an AD is paid so handsomely. What he missed is that the SEC member schools are so flush with cash that they can pay Vandy’s AD like he was Bill Self.  

“Outside of Chief’s Kingdom tonight I heard a woman on her phone say ‘I just met the Chief’s coach! Don Henley!’ ”
@TheDrake810WHB, Twitter

and Twitter / greghall24

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About Greg Hall

Software guy who has been writing my Off The Couch column in KC newspapers, publications and websites since 1994. Has been bounced from some of the finest media establishments this side of State Line Road. Dad first and everything else second...and there are a lot of everything elses.
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32 Responses to OTC: How Will KC Sports Talk Radio Cover Mizzou If They Bolt To SEC?


  1. Doug says:

    Welcome TCU.

  2. KCPRGuy says:

    Yeah, if Mizzou is losing in the SEC there is no chance KK will bring that up. Yeah, no chance at all.

  3. nick says:

    With Mizzou, the possibility of egg-on-face always exists. They may not be going anywhere, despite wanting to. A story is out at Sporting News that Missouri doesn’t have enought votes from the SEC to join. Here’s a nice little nugget from the story:

    “However, Missouri did not do itself any public relations favors when an unnamed official told The Associated Press that the school really wanted to join the Big Ten, but no invitation came. So the SEC route is “what’s left,” the official told the AP. The SEC might not like the perception that it’s getting the Big Ten’s leftovers, The Birmingham News reports.”

    • Edward says:

      Yeah, whoever leaked that out of Mizzou probably didn’t want to move to the SEC. You don’t want to be saying that.

    • Mark says:

      Sounds to me like someone is just angling for the conference alignment they want, or some other concession.

  4. Big Dub says:

    With a move to the SEC, I think the Tigers relevance in the KC market dwindles rather quickly. They won’t be playing the teams we are familiar with, nor care about, and their results will mean even less to the KSU/KU crowd. They’ll get some run, but in reality this is a BIG 12 market, and I believe it stays that way as long as the conference stays together.

    KC sports talk reaches a lot of Nebraska fans and look at how little coverage the Huskers are getting right now. When 80-90% of your market doesn’t care about them, then they won’t get the time. As soon as the Tigers bolt, I’m done with them. They might as well be Illinois, Michigan State, Oregon, etc. etc….teams in other conference that I couldn’t care less about unless my team is chasing them in the standings. And losing 4-5 games each year in conference means my teams won’t be chasing The Tiger very often.

    • Tim says:

      Umm, you couldn’t be moe wrong. You know who won’t cover them…Keitz and Fescoe because they feel like a scorned lover. Every other host will realize that Mizzou fans make up 40% of their audience. Comparing them to NU is ridiculous. They made up less than 10% (maybe 5%) of the area and they weren’t talked about before unless they were playing one of the area schools.
      Just remember, there will still be 40% of the audience who could care less about KU/KSU talk…just like today.

      • Hot Carl says:

        “Just remember, there will still be 40% of the audience who could care less about KU/KSU talk…just like today.”

        I’m assuming you mean we COULDN’T care less. Otherwise, your statement doesn’t make any sense.

      • kcredsox says:

        “Comparing them to NU is ridiculous. They made up less than 10% (maybe 5%) of the area and they weren’t talked about before unless they were playing one of the area schools.”

        This must be why 810WHB carries their games, hmmm. I think you would be surprised how many Husker fans are in KC.

  5. Greg says:

    Listening to keitzman, he is like Howard beale in Network without the reasoned approach.

  6. Orphan of the Road says:

    The Big Texas League is now complete. KSU, KU, ISU and if they stay, MU get to play the role of Vanderbilt in the league.

    TCU is a good addition. Unfortunately they just solidify the Tex-ass-ness of the conference.

    Talk, as always, will be dictated by advertising. Who will sponsor a weekly MU show vs a Big Texas League game? Somebody will to fill the niche but will it matter? Is the rest of the state just officially saying FU KC?

    Foaming at the mouth should commence momentarily, once the prom invitations are accepted or denied.

    Nick Wright would be all over it, his Syracuse now in the ACC and the two conferences do non-cons.

    If the Big 12 refills its remaining slots with BYU, Boise and the like and do it now, maybe Missouri stays. Albeit always Texas’ bitch but has that been that bad so far?

    Enny meeny chili beanie…

  7. The Independent Rage says:

    So if MU jumps to the SEC, it means MU might lose Mike Alden because it won’t be able to pay him? In that case, and even though I’ve been on the fence over this thing, now I’m thinking that MU REALLY needs to find a way to get into the SEC. Dirty Laundry and all, as the Chiefs’ coach might say.

  8. Merle Tagladucci says:

    This insecurity and inferiority complex Missouri fans have towards Texas is pathetic. What college sports fan out there truly gives a rat’s ass which school gets more money? Do any of you tow truck drivers and ditch diggers who root for Missouri really stay up late at night thinking about Tier 2 and Tier 3 numbers? Is that really what you’re all talking about in the break room at Wal-Mart with your co-workers? Any Missouri fan who even brings that shit up is just regurgitating what they get from the DeArmond twins. Here’s a thought: If Texas is such a thorn in your work boot, how about you go out and kick their ass on the field and stop whining about which school is getting more pie?

    • Super Dave says:

      Very good point I like that.

      • The Independent Rage says:

        Funny, I’ve never seen any of your 2nd grade smack etched out in response to one of my posts. Come on over, any time, braintrust.

        • The Independent Rage says:

          BTW, Super, that was intended for Merle Haggard. Course, you’re always welcome to come on over too.

          • The Independent Rage says:

            One last comment before I retire: Greg floated the notion in the past few days of MU, KU and NU all coming back together in the Big Ten. I think it’s a complete pipe dream, but have to admit that KU and MU would be natural fits in the Big Ten. Personally, I’d like MU to stay in the Big 12, especially if they go back to 12 teams (Louisville and Cincy would be quite nice, along with TCU).

        • Merle Tagladucci says:

          Sorry to leave you wanting. I’ll pay more attention to you from now on.

          • The Independent Rage says:

            Forgetaboutit. But my theory above seems dead. Seems like MU is gone unless the conference commits to beyond 6 years. Hope they can work something out. As stated, I don’t really want my alma mater MU to go to the SEC.

  9. Kyle Rohde says:

    What Fescoe really got wrong is that Vanderbilt HAS NO athletic department – they merged it into the department of Student Life. The argument was that sports had become too important and needed to take a step back. Ironically, the guy that pushed this was university president Gordon Gee, who is now president of Ohio State University.

    Here’s a story from ’08 about it: http://www.usatoday.com/news/education/2008-09-08-vanderbilt-athletics_N.htm

  10. Brett says:

    Greg:

    Great observation on how the loss of the B12 title game has affected the North teams’ ability to compete for a championship. If the B12 divisions still existed, KK would be right to say that Mizzou has a better shot in the B12. Problem is, KK is stuck in 2009. A lot has changed.

    This is an interesting fact: In the 19 year history of the SEC championship game, NINE of the 12 SEC schools have competed in the SEC championship game. So it’s just plain wrong to say you have no shot if you are not Alabama, LSU, Florida or Auburn.

    Only Ole Miss, Kentucky and Vanderbilt have failed to make the big game.

    Take a look at who has played in the SEC championship: a #23 ranked Miss State team, a #23 Arkansas team, a #22 Arkansas team, a #15 Tennessee team, a #13 Georgia team, a #14 Tennnessee team, and JUST LAST YEAR a #19 South Carolina team.

    In the Pinkel era, Missouri has had just as good, if not better rankings than these SEC Division Winners. I’m fairly certain MU can accomplish the same feat as South Carolina, Miss. State, and Arkansas.

    KU fans counter: “YEAH, but you can’t WIN the championship game against Alabama!”

    Maybe, maybe not. But how is that any different than playing Texas and Oklahoma each year?

  11. Joe says:

    For anyone to say that Missouri will not be competitive in the SEC is ludicrous – and I root for KU. Initially it may be tough, but I would think that their recruiting would get a huge boost. High school recruits in the Midwest would certainly be attracted to the opportunity to play at Florida, Tennessee, Georgia, Alabama, etc. Are you kidding me?

    But, then again, KK has NEVER been wrong! JH

  12. JP says:

    I have to agree with Joe, if Mizzou does go to the SEC, they will find a way to get better and improve. I’m a KU fan and let’s face reality, if KU or K-State got the invite, their fanbases would be begging them to go. If you say no to that, you are being hypocritical.

    KK has become a joke. Missouri is one of the local schools, and their results do matter to a lot of people in this town. If any team gets over covered, it’s KK’s beloved Wildcats. Just check how many sports bars are dedicated to KSU v. KU and MU. He is losing it mentally, and I wish he would get back to talking about what he knows. Grilling food, Golf and NASCAR.

    • Merle Tagladucci says:

      re: I’m a KU fan and let’s face reality, if KU or K-State got the invite, their fanbases would be begging them to go.

      ****************************************************************

      Speak for yourself JP.

  13. smartman says:

    I very rarely listen to any of the local shows on 610 or 810. Even more rare that I watch the local TV stations for sports so none of this affects me.

    Probably a lot of people fall into that category. There is so much more and more accurate content on the web about any team, player, coach, ballboy you want to follow in any sport in any country on the planet that you have to be bored or an idiot to rely on people like Wright, Petro, Fescoe, Keitzman, Harry, Boal, Coleman, Dawson, Kornacki, et.al as your first source for info, much less as a source of entertainment.

    I’m a Jets fan and with all the alerts and updates I’ve signed up for from half a dozen sources it’s not unusual for me to get 50-70 e-mails or texts a day during the season. It’s information overload, concise and usually pretty accurate.

    Nick and Kevin and all their brethren and sisteren are fast becoming solutions without a problem.

  14. KCMonarch says:

    I’m really going to miss hearing Gary Pinkel eat his telephone transmitter during the weekly coach’s teleconference and the 15 minutes KK crawls up his ass every week. Something tells me there won’t be any questions/comments to him about how his team won’t be able to compete with SEC schools.

  15. Orville Sandusky says:

    The Big 12 was saved today… But who really cared about Texas being able to televise HS games anyway… Those athletes are all aware of the Texas schools. And the Texas schools have caps on how many scholarship players they can take.. It was not a big deal. Texas gets 50K enrollment… Is that their FAULT? Get over it. I am glad they are in the conference. Snyder, Self, Martin, Pinkel and even Anderson proved they can still win.. MU is stupid to leave. Nebraska will learn the same thing… Five years or ten years from now… they will still be in a conference where everyone else has been there a hundred years longer than them.

  16. Eric W. says:

    The Big 12 continues to be a backwards assed conference. While other team-oriented, forward thinking conferences pool all their resources, form conference tv networks and roll in cash…Texas and the spineless shills that inhabit the Big 12 continue to live in the stone age of sports. The SEC Network is on the horizon, and will generate sums of money that even the Big 10 Network will be jealous of. As long as KU, KSU, ISU, Baylor, Tech, et al allow OU and Texas to dictate the terms of the conference, it will NEVER, EVER reach it’s full earning potential.

  17. Markus Aurelius says:

    KU/KSU fans already change the dial if a station is focusing too long on Mizzou. As a Mizzou alum I do the same thing. That’s one of the main reasons I’m thankful we have 2 sports radio stations. If 810 is on yet another LONG commercial break, I can switch to Nicky Wright. If Nicky Wright is blathering about Bill Self or KU, I can switch back to KK and the Clinkscale.

    Where KK is wrong is in his thinking that this doesn’t already occur. Will it get worse with the other local teams in a different conference? Probably. But the 1/2 of your audience that is Mizzou fans will likely change the station if you go on too long about KU or K-State. This is no real revelation – it ought to be expected.

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