OTC: Soren Petro’s Rebuttal To Nick Wright’s Attack Is Far From “Crummy Radio”

“I’ll do this once and once only because I think this is crappy radio and I think it’s boring.”
Soren Petro, as he began his 10-minute on-air response to Nick Wright’s parting salvos, 810 AM
GH: I listened to Petro’s rebuttal via the podcast on WHB’s website. Although Petro was careful to mention no names, it was clear to anyone with ears and knowledge of his feud with Nick Wright that his comments were in response to the now departed former 610 afternoon sports talk host. Read on.

“The real story on why I don’t like Soren Petro is because his inability to hide his absolute envy and jealousy of me has turned him into a bad person.”
Nick Wright, on one of his last few shows before he left 610 Sports for a KILT in Houston, 610 AM
GH: I am guessing this is one of the comments from Wright that prompted (goaded?) Petro into take a break from his stat-heavy programming and allow himself to do “crappy radio.” Read on.

“A lot of people have a lot of big talk and have a lot of things to say and they’re not around anymore. And a lot of times piss down their leg when they’re in front of somebody and don’t have the spine or are too cowardly to live up to the words.”
Soren Petro, 810 AM
GH: Again, Petro never mentioned or named of these cowards, leg pissers or those lacking a spine. It was a pity. One thing I really admired about Nick Wright’s rant is that he called out Petro by name. He didn’t leave any doubt with listeners about who he was discussing. Petro may have thought he was showing Wright his ultimate disrespect by not mentioning him by name but what he did was indict just about everybody who doesn’t work at WHB. 

“Petro likes to pretend now that he’s always been Mr. Kansas City and he’d never leave. But the reality is that the reason Petro will never leave is that no one else will ever give him another job.”
Nick Wright, in another take on his fellow Syracuse-educated nemesis, 610 AM
GH: Petro focused much of his rebuttal on this point – on why he is at WHB and in Kansas City. Read on. 

“The more time I spent away from Kansas City, the more I realized I enjoyed it.”
Soren Petro, 810 AM
GH: Wright did a poor job of characterizing Petro’s career last week during his verbal attack. He made it sound like Petro had never worked outside KC and had little or no opportunity to do so. The reality is that Petro had worked on a national radio show after his days with Pete Enich on 1510.

“I get enough people telling me if I have any balls I’ll go work across the street at two o’clock and go up against Kietzman or I’ll go this or I’ll go do that.”
Soren Petro, 810 AM
GH: I hear this all the time as well about listeners wanting Petro to take on KK as a competitor. That already happened when Petro teamed with Don Fortune on KMBZ and the results were not kind to Petro. KK did was KK does, he crushed him and Fortunato.  

“So let me set the record straight. I’ve spoken to eight different people at Entercom and have been offered the afternoon job at Entercom FIVE DIFFERENT TIMES! Okay? Where I work is because I choose to work here! There has been no lack of opportunity to work elsewhere in this town!”
Soren Petro, 810 AM
GH: Petro really, really pushed this point – and I am not sure why he thought it important. Does anyone who follows sports talk radio even a little not think that Entercom has made multiple plays for WHB’s best talent? We all know that KK, Steven St. John and Petro have used offers from Entercom to improve their income at WHB. We have seen the hires that Entercom has made to fill their afternoon sport talk drive slot. It is not as if they are hiring a head hunter to the stars for these candidates. 

“If I’m fortunate enough, this will be the last place I work. There are times that I get calls and am offered jobs and I don’t take them because I want to work here. There is not a better place to work.”
Soren Petro, 810 AM
GH: One of the best indicators of employee satisfaction is turnover. When you compare the talent turnover at WHB to 610 Sports – or any local sports talk radio station – 810’s talent just never changes. The voices you hear on 810 are for the most part the same voices you heard on 1510 in the 90s, prior to when Jerry Green bought the 810 signal and WHB became the mega sports talk station we all know.

“This is a coveted place in the industry. People want to work here because of the environment that is here. This is a destination place. … The commitment to sports radio is unparalleled to anywhere in the country. And that includes ESPN the network! Whom I’ve also talked to!”
Soren Petro, 810 AM
GH: Petro got a little nuts during this take. I can understand why other sports talk hosts would want to work at 810. Good ratings, good money and job security. But what’s this garbage about an unparalleled commitment to sports radio? Has Petro caught KK’s infomercials on grilling, fishing and the cookie diet? WHB isn’t any different than any radio station – they have a commitment to making money. There is nothing wrong with that, but please be honest about what drives your programming. 

“The frustrations [at WHB] are minimal.”
Soren Petro, 810 AM
GH: I would enjoy a frank discussion by the not-so-often heard voices on WHB about their “frustrations” at 810 – many of them who are no longer at the station due to some of these unmentioned “frustrations.” But honesty from the host in talk radio only goes so far…and not nearly this far. 

“If there’s one real negative here on The Program it is that we’re not big self-promoters. We don’t run around and beat our chests. It’s not my style.”
Soren Petro, 810 AM
GH: Wouldn’t it be nice to have only “one real negative” about your job performance? Me thinks Soren might need to listen to his critics a bit more closely.  

“The soap opera of sports talk radio I find boring. I think most people do. I apologize to those of you who I dragged into this soap opera.”
Soren Petro, 810 AM
GH: Petro is a niche sports talk host. He is a stat-fat seamhead who thinks most listeners are like him. They are not. It is one of the reasons Kietzman so soundly clocked him when they were foes on opposing stations. The truth is, most listeners love a good cat fight. The more fur, the more fun. My OTC hasn’t been around for almost 20 years now because of WHIP, OPS and BABIP. 

[email protected] and Twitter / greghall24

About Greg Hall

Software guy who has been writing my Off The Couch column in KC newspapers, publications and websites since 1994. Has been bounced from some of the finest media establishments this side of State Line Road. Dad first and everything else second...and there are a lot of everything elses.
This entry was posted in Greg Hall OTC. Bookmark the permalink.

29 Responses to OTC: Soren Petro’s Rebuttal To Nick Wright’s Attack Is Far From “Crummy Radio”

  1. Scott Simon says:

    I’m dying laughting looking at all the posts saying KC sports radio is godawful. Nevermind that the total KC market Arbitron cume monthly average for sports stations exceeds St. Louis. Market #33 cume beating market #21 cume. Yep, just godawful. Then again, Vegas just surpassed KC in market size this year. So something must be wrong with KC!

Comments are closed.